As I was talking about in my last post,
Do you know about Christopher Elbow? He's a humble chocolatier downtown that’s made quite a mark on the world....he's been talked about in Oprah's magazine as well as in Food & Wine (who ranked his chocolates NUMBER ONE), Fine Cooking Magazine, and InStyle His work has also been featured on food network, and rightfully so... Christopher Elbows chocolates are not only amazingly beautiful but they are so silky, melt in your mouth perfect.
A friend and I went searching for his chocolate shop/factory a few years back, and almost missed it, as we joked it was in the empty hazmat tragedy of a warehouse across the street.....His store is on a mundane downtown street, with its little square logo of an "E" as it's signage....nothing screaming "STOP HERE, CHOCOLATE"....but the minute you walk into the store, it feels completely different....every detail has been carefully chosen. The store is chic, modern, slightly cold looking, but very high end, and very appealing....the chocolate counter is almost like the tie counter at a high end clothing store, you look down, into the glass top at hundreds of little squares that are so pretty you almost wouldn't guess them to be edible...but don't make that mistake, you'd be missing out.
On the side of the counter top is a small understated sign with 20+ different types of drinking chocolates, served with one or two large homemade marshmallows.
I'll admit, when I first went there, even though I loved the place, I thought they would never succeed, with such expensive chocolates so far away from normal foot traffic...but according to the lady behind the counter, most of his sales are online, and he's actually made a huge splash in the chocolate world.
Yet another example of a person who has taken a simple object and amped it up to perfection. If you haven't tried his chocolate yet, you need to. Here's his website: http://www.elbowchocolates.com/