I'm not going to lie, it tasted delicious, and they say they have 50% more protien, 30% more calcium, 50% LESS sugar, and NO lactose.
As we did a quick little video on our thoughts I kept saying, "what's the catch?"
Turns out there are a loooot of catches.
1. For starters, the name FairLife, sounds organic right. (Can you hear the fowl buzzer in your ears?).....not organic, "Fair" comes from the name of the farm "Fair Oaks".
2. On their bottle they say they believe in the well being of their cows....so much so that on their website they put a cute little spin on the description of a feed lot saying that they are "sheltering the cows from the elements"...they are allowed to walk around freely in their stalls. If you look on their website the stalls look pretty tiny, but slightly spaced out...but on visitors photos the cows look a million times more crammed together.
3, Their slogan is "grass to glass"...the grass they are talking about is grown across the street from the cows! (Can I get a WTF?)
3. The actual milk gets a little strange.
a. They are ultra pasteurizing the milk which destroys the whey. Whey helps you digest lactose. Their solution? Add lactate enzymes! (The med you would take if you were lactose intolorent that would neutralize out the lactose....so meds for everyone!)
b. The lactose is the sugar...you take away the lactose your lowering the sugar...so how should we make this sweet....add artificial sugar...but of course! Hahahaha.
c. They brag that there is 30% more calcium, but your body can only process so much calcium per hour....so that extra calcium is not helping, unless you are drinking smaller portions.
d. They are bragging that there is more protein, (which I'm kind of excited about) but a lot of nutritionists argue that the average american gets plenty of protein.
So for a price point that is three times more pricey than "generic" milk, you can buy DIET milk.
I've gotta admit, it makes me feel full, it tastes pretty good...but really coca cola? Remove all the lactose and replace it with artificial sweetener?
That's a pass from me! My friends were shocked I was even willing to give it a try...but I was open to the idea, until I did a little research!
Here's the video explaining all of the catches we found: What's Wrong With Fairlife Milk?
